This stage will be revisited often during the product development lifecycle. Each time we draft a hypothesis, we will consider how to prove or disprove it.
How will we know we are ready to move on to the next phase?
Exit Tollgate
We know what could kill the idea — and how to test it.
Tollgate Decisions
- We have a complete risk map.
- Every critical assumption is turned into a testable hypothesis.
- Experiments are ready to run next week.
Persona Hypothesis Experiment Design
Design an experiment that will prove or disprove our hypotheses that our target customers exist and have specific core dimensions (dependent variable).
Key Questions
- What is the question we are trying to answer?
- What type of experiment will best answer our question?
- How will we know if our hypothesis is proven or disproven?
My Life in Practice 
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